DC Cool 2016 Advertising

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Print Advertising

The design style reflects a new creative direction spanning both print and web for Destination DC. Featuring clean lines, unique photography and a social media focus, the campaign is geared toward millennials. The layout of items are a part of a "take the cool with you" campaign, representing experiences that the people in the ad had in Washington, DC. The concept for the design was a collaborative effort of the marketing team at Destination DC. Ad photography was shot by photographer William Hereford.


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Print Ad
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Ads featured in the following publications:

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Web Ads
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Web Advertising

The web ads are stylistically identical to the print ads, however most of them feature only the top image as well as a more concise version of the copy. Ad photography was shot by photographer William Hereford.


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