The design style reflects a new creative direction spanning both print and web for Destination DC. Featuring clean lines, unique photography and a social media focus, the campaign is geared toward millennials. The layout of items are a part of a "take the cool with you" campaign, representing experiences that the people in the ad had in Washington, DC. The concept for the design was a collaborative effort of the marketing team at Destination DC. Ad photography was shot by photographer William Hereford.
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Ads featured in the following publications: