DC Cool Issue Emails

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DC Cool Issue Emails

Each month, a new "DC Cool Issue" email is released requiring the design of themed graphics based on the issue content. Not only do I create new "branding" for each of the issues, I also design the email itself as well as web banners that appear on the washington.org website to promote the issue. Mostly all of the photos featured in the email designs are user generated content pulled from the instagram feed #MyDCcool. Near the start of my work at Destination DC, I was tasked with refreshing the design of the original DC Cool issue emails. I redesigned the email from the ground up to match a new branding direction.


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DC Cool Issue Email
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Date Nights DC Issue
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DC Cool Issue Branding

Each DC Cool Issue email has its own theme based on the time of year, or events that are happening around its release. The theme is evident in each of the issue's logos through typography or icons.


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